Immerse yourself in the atmosphere and magic of 'Flanders Most Beautiful'. Thanks to multimedia applications, interactive attractions and unique collector's items the Tour of Flanders is brought to life again. Get acquainted with the founder Karel Van Wijnendaele, and enjoy 100 years of history of the Tour of Flanders.
Guide Freddy Maertens will gladly show you around! Experience the heroism, feel the enthusiasm and sense the triumph and tragedy. Put yourself in the position of your cycling hero, climb the Oude Kwaremont behind Peter Van Petegem, relive the most beautiful moments of the Tour of Flanders in the theatre, experience the feeling of cobbles on the special "cobblestone simulator", challenge your relatives to a cycling quiz and win together with our champions!